STORYSOFT

Technology, Information and Internet · Indianapolis, Indiana, United States · 13 Employees

Who is STORYSOFT

STORYSOFT is a marketing technology company dedicated to humanizing marketing through storytelling. We are on a mission is to help marketers become better storytellers, so we built an entire marketing platform around storytelling in order to make it easy to create, share, & track digital stories at scale. Life sciences marketers and agencies use our patent pending digital storytelling platform to create immersive digital experiences (we call them stories) that break through the clutter to help their brands stand out with HCPs and patients. Patients and HCPs want easy-to-consume, engaging digital experiences that they can interactive with on-the-go right from their mobile device, which is exactly what STORYSOFT enables brands to create. Digital stories built using STORYSOFT capture attention, emotionally engagement audiences, and ultimately convert that attention & engagement into actions that benefit their brands. With STORYSOFT, life sciences marketers can tell: Unbranded stories focused on disease awareness Patient POV stories that generate empathy and create strong emotional connections between the brand and their target audiences. KOL stories that engage HCPs through a mix of KOL video and audio Core visual aid stories that modularize your CVA into bite-sized stories that reps can share with HCPs via email, text message, or during virtual sales calls New data stories that convert data into drama and can be used in conjunction with posters during conferences With STORYSOFT, the types of stories that life sciences brands can tell to both patients and HCPs are almost unlimited. Through the integrated analytics engine, brands can see what's working, what's not, and use those insights to drive story optimizations, as well as, for new stories ideas. See one of our latest demos to see how stories work: https://demos.storysoft.io/nuulife/?campaign=li