Anatoly Safin

Chief Executive Officer at AR Gentum

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Anatoly Safin's Summary

Hello, my name is Anatoly and I would like to share some information about myself and my work experience. Currently, I am the CEO of my new business, AR GENTUM, based in Spain. My main responsibilities include defining the company's global strategies in all areas, with a special focus on technology. I also establish and maintain relationships with our most important partners, investors, and shareholders. In addition, I identify and prioritize tasks according to our needs at any given moment to ensure that we meet our initial objectives. Prior to this, I founded Rhyton Jewelry, also a family business, in Russia. In 2019, I decided to try my hand at 3D sculpture and underwent training to work with modeling programs such as 3D ZBrush and Materialise Magics. I then created the entire process for printing and casting models, which led to the birth of Rhyton Jewelry. We started selling our products on Etsy, and demand for our jewelry suddenly grew. We expanded to selling on eBay and eventually launched our own online store, which significantly increased our sales. We now serve customers from all over the world, and all they need to do is send us a 3D model of their desired jewelry, and we'll take care of the rest. Before Rhyton Jewelry, I ran my own business in Russia for ten years, specializing in handmade carpets. We imported the best carpets from India and Iran and opened four showrooms in Russia. As the luxury market grew rapidly, we paid close attention to e-commerce and participated in major industry exhibitions such as Domotex Hannover and Isaloni Milan. We even created a website that allowed customers to use augmented reality technology to try a carpet in their own homes. We also collaborated with artist Mahmoud Saleh Mohammadi to create a joint collection of author's works. My first business venture was SatMaster, which I started in 2004 with an initial investment of $2,000. We installed satellite equipment for internet and television access in areas where conventional wired networks were not available. We signed an exclusive contract with Korean-Canadian company Fortec Star and developed our own receiver and software shell for digital terrestrial TV (DVB T format). Through my experiences in these businesses, I have gained valuable knowledge and skills in various areas such as management, strategy, e-commerce, and technology. I am always looking for new challenges and opportunities to learn and grow, and I am excited about what the future holds.