Charlie Herbert

Senior Marketing Manager at Hyve Group

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Charlie Herbert's Summary

Senior Marketing Manager at The Hyve Group, leading their flagship retail events, Spring and Autumn Fair, which generate around £20 million in gross revenue and attract 50,000 visitors alongside 2,000 exhibitors and sponsors. Producer of the Retail Insights Podcast, ranked in the top 10% of all podcasts. Freelance projects completed (Oct 2022 - July 2023): - Launched a website designed to give free digital marketing advice and support to all people and businesses www.whatissocialmedia.com (on-going) - Produced a lead gen plan and and assigned 3000+ primary leads for under £1000 📋 (1 month project) - Successfully managed a fund raising campaign raising 160% of the target 🎯 (3 month project) - Mobile first website build with optimised SEO content support for B2B business 🕸️💻 (4 month project) - Developed a content and social media strategy boosting following by 3k and organic interactions by over 1000% 📈 (5 month project) - Developing a formerly white label company into its own single unit sales brand 📌 (6 month project) Former Head of Marketing with multiple businesses between 2018- 2023 who were looking to scale with new products/ services or into new markets. I am actively looking to continue helping and supporting “businesses to be more” whether that’s modernisation, improving digital platform visibility or generally marketing themselves better for their target audience. Core Personal Skills - Team development - Brand management - Growth management - Visionary approach - Creative thinking - B2c and B2b communication - Content marketing - Social media strategy - People management Advertising, Marketing, and Public Relations graduate, University of Chester 2012-2015. Experienced in Branding strategy, communications, sales strategy, digital marketing, creative content and all things social media within a multitude of sectors Legal Tech, IP, Space commercialisation, Green tech, Capital Raise and Funding, Property, FMCG, Automotive, Food, and Events industries. Comfortable working to to my own Schedule setting my own deadlines as well as planning and creating high quality work in keeping with a brief. I enjoy working within large teams as well as individually and believe my creative and management abilities can be easily transferred within a number of different roles, having worked both both agency and in-house roles which have included start ups.