Cheryl Callan

Across my career as a CMO and senior marketing executive for iconic consumer health and wellness brands like Weight Watchers (WW) and J&J, as well as for major retailers such as New York & Company, Pier 1 Imports, and Lane Bryant, I have earned a reputation for revitalizing iconic brands and turning around businesses to achieve record revenue growth. Across my career, I have delivered over $1.5B in incremental revenue while driving omnichannel marketing for B2C/B2B/B2B2C companies in consumer goods, services, and retail sectors. Because of my relentless focus on driving results, I have consistently expanded the scope of my leadership to include customer experience, innovation pipeline, digital product oversight, product portfolio management, learning and development, medical advisory board management, and clinical trial strategy, all giving me a 360-degree understanding of the business. Examples of my leadership contributions include: ► Generated unprecedented shareholder value and an all-time-high stock price for Weight Watchers as head of marketing by driving a comprehensive rebrand and relaunch to modernize the iconic brand and reignite relevance for a new generation of customers. This also delivered a historic 40% revenue growth and double-digit growth in new customer recruitment during my tenure. ► Catapulted market share in the contraceptive market from just 8% to 45% in a $1B category while serving as group director of consumer marketing for J&J Women’s Health division. ► Reinvented the store experience, launched new sub-brands and categories to expand usage occasions, and developed new GTM strategies to attract a broader customer base as CMO for New York & Company. Today, I work as a fractional CMO for major retail brands and health and wellness startups and serve as a board advisor for Levo Naturals in the health and wellness space. I completed an MBA in marketing from Fordham University to enhance my hands-on leadership. My areas of expertise include: Cross-Functional Team Leadership | Multichannel Marketing Strategy | Integrated Marketing | Turnarounds | Performance Marketing | Strategic Partnerships | Go-to-Market Strategy | Innovation | Product Management | Digital Product | Customer Insights | Branding & Identity | Customer Experience | Influencer Marketing | Analytics-Driven Insights | Board & C-suite Advisory

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