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Gina Cwiklinski
Senior Marketing Analyst, Membership at lululemon
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Gina Cwiklinski's Summary
At one point I was living in Italy, drinking espresso, and dreaming of how I could be a journalist and make a difference.
Well, 10 years later and a 360 degree career shift, here I am making a difference through reporting solutions, audience analysis, and analytics insights. ⚡
But research is still at the heart of everything I do.
This curiosity pushed me to get my Master of Journalism degree at age 23.
Then, I pivoted. I found the perfect way to fuse my creative soul and my analytical mind:
Digital marketing.
I am now fulfilling that Italian dream of making a difference, while still drinking plenty of espresso.☕
I help businesses find the story in their data.⚡
My unique advantage is my ability to articulate insights powerfully, always finding the actionable takeaways from the data.
Today I work in an unique, one-of-its-kind position at lululemon focused on provide marketing insights into performance drivers and guest insights and identify headwinds/opportunities to action across Loyalty, Paid Media and App to optimize Member Engagement, ROAS & LTV, and App Downloads.
STRENGTHS:
PERFORMANCE ANALYSIS AND SALES REPORTING
✅ Leveraging Google Analytics and Adobe Analytics to drive optimization opportunities
✅ Auditing the guest journey to find revenue gaps and deeper understanding of touch points
✅ Qualitative guest analysis to enhance digital and store strategies
✅ Providing actionable insights to C-Suite audience
ANALYSIS FOR STRATEGY PLANNING
✅ Finding ways to increase LTV, RPG and TXN/year and decrease CAC across both digital and brick-and-mortar ecosystems
✅ Qualitative and quantitative analysis to analyze buyer patterns
✅ Audience analysis leveraging SQL, PowerBI, Datorama, Adobe Analytics, Google Analytics and Looker
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Frequently Asked Questions regarding Gina Cwiklinski
What company does Gina Cwiklinski work for?
Gina Cwiklinski works for
lululemon as Senior Marketing Analyst, Membership
What is Gina Cwiklinski role in lululemon?
Gina Cwiklinski roles in
lululemon
is Senior Marketing Analyst, Membership
What is Gina Cwiklinski’s email address?
Gina Cwiklinski's email address is G******@lululemon.com
What is Gina Cwiklinski's business email address?
Gina Cwiklinski's business email address is G****@lululemon.com
Where is Gina Cwiklinski based?
Gina Cwiklinski is based in Victoria, British Columbia.
What industry does Gina Cwiklinski work in?
Gina Cwiklinski works in the industry of: Retail
Who is lululemon's Senior Marketing Analyst, Membership?
lululemon
's Senior Marketing Analyst, Membership is Gina Cwiklinski
