James Morgan

Chief Data Officer at The Crown Estate

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James Morgan's Summary

A data, AI and analytics leader, with a proven track record of delivering business results and transformation, creating data functions and setting strategic direction. Created solutions that underpinned over £250m of incremental revenue at O2 and transformed the Business Intelligence capabilities at British Gas while realising significant operational efficiencies. Defined the Information Strategy and Data Ecosystem for Sainsbury’s and Asda. Delivered key analytics that enabled Sky to achieve hugely challenging 10m customer and <10% churn targets and set key market, product and acquisition strategies at Hutchison 3G. An Industry recognised expert, Fellow of the IDM, Evanta Governing Body and Women in Data Committee Member. Named in the Data IQ 100 nine times, awards judge and a regular speaker and panelist at leading industry events. Currently CDO at The Crown Estate and most recently Senior Director of Data at Asda, leading the creation of an entirely new data capability for the organisation. Previously CDO consultant and leader of strategy, insights, analytics, AI, data science, CRM, data management, engineering and governance teams in the supermarket, utilities, retail, financial services, aerospace, telco and media sectors for organisations such as KPMG, Sainsbury’s, O2, Sky, British Gas and Hutchison 3G.