Linda Kanamine

Senior Director of Marketing at AORN

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Linda Kanamine's Summary

Former USA Today journalist and proven Marketing professional delivers remarkable revenue results through integrated marketing, communications and business development strategies. Demonstrated effectiveness in highly regulated industries with programs spanning traditional and emerging marketing channels. Energized by helping organizations better connect with their customers and stakeholders. Selected Accomplishments: ¬ Strategic Growth: Achieved 73% growth in brand awareness and exceeded sales goals over two years using data-driven, solutions-oriented strategies to increase demand and acquire new customers, using programmatic messaging; integrated marketing execution; stakeholder collaborations. ¬ Data-Driven Business Development: Drove new volumes more than 10% year-over-year using customer and product data, market research and other insights to identify trends and opportunities, inform strategies, and target messaging and marketing channels – reaching new consumers, while effectively prioritizing budgets and tracking metrics for positive ROI. ¬ Crisis & Reputation Management: Maintained strong (>30%) market share and stakeholder support in competitive environments during crises, directing communications strategies during high-profile events including large public health incident, mass-shooting, and statewide contract fight. ¬ Product Launch: Boosted customer volumes 27% in 3 years after developing name, image, creative and identity to refresh brand, and conducting integrated, multi-channel launch of new facility. ¬ Team Catalyst: Named to the Top 10% of managers of a national, Fortune 100 company by fostering and motivating collaborative, cross-functional teams to spark creativity and deliver on business goals.