Roger Lee

With over 25 years of experience in the Education and EdTech industries, I am a seasoned and award-winning marketing and sales executive in B2C, B2B, B2G, and B2B2C verticals. I helped scale Kaplan University from ground to 70k+ enrollments and was a founding university partner with Guild Education, landing the Walmart account—which lead to the successful acquisition of Brandman University by the UMass system. I am adept at both brand and performance marketing, have been recognized as an innovative leader with speaking engagements at Google’s Think.edu, and have managed local (150 campuses) and national advertising budgets ranging from $10-170M annually. My core competencies include traditional and digital media, branding, change management, content strategy and marketing, agency management, and video production and distribution. I am passionate about empowering learners and professionals with the skills and confidence they need to succeed in the 21st century economy. Most recently I was selected by LHH as the Interim CEO for General Assembly, covering a six month gap in leadership while Adecco underwent a global search for a permanent replacement.

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