Ronda Broughton

🌟 I'm Ronda Broughton, a forward-thinking Vice President of Marketing with over 15 years of global experience. I’ve spent my career collaborating with startups - from the US to the UK and beyond - to unify their businesses for marketing-led growth. At the heart of my work is a deep passion for transforming complex marketing challenges into groundbreaking successes. I've had the privilege of working with innovative companies across diverse sectors such as technology, SaaS, robotics, and healthcare worldwide. 🔑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: • Deeply understand my organization's business, market, and most profitable customers. • Design a purpose-driven brand experience. • Segment effectively to target the right customers for profitability. • Explore product and service avenues to seize growth opportunities. • Identify optimal channels for audience engagement. • Develop scalable content creation platforms and processes. • Utilize marketing automation to enhance customer relationships and growth strategies. • Leverage data for a personalized customer experience at every touchpoint. • Foster an inclusive environment promoting collaboration, simplicity, and transparency. 💡 𝐌𝐲 𝐈𝐦𝐩𝐚𝐜𝐭: • Implement high-growth strategies in 10+ startups. • Generated over $40M in revenue across the Tech, SaaS, and Professional Services sectors. • Doubled market share preference, increasing revenue by $1M for every 1% gain. • Enhanced customer lifetime value by 36% through a personalized experience. • Secured 300+ national and international marketing campaign awards. 🌍 𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐖𝐨𝐫𝐤: Unafraid of the unknown, I thrive on new challenges—from childhood tackle football to competitive volleyball and swing dancing. This zest for the new fuels both my personal and professional life. ▶ 𝐋𝐞𝐭'𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭: I’m eager to connect with like-minded marketers and startup CEOs. If you're aiming to better understand and engage your most profitable customers, let's get in touch!

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