Aaron Yaspan

Digital Marketing Consultant and Project Manager at Douglas Emmett

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Aaron Yaspan's Summary

Being a performance-driven professional, I have obtained over 12 years of experience increasing user engagement and conversion rates, implementing effective marketing strategies, generating leads, and completing projects from initiation to completion. Utilizing my collaborative skills, I associate with teams and stakeholders to ensure digital marketing efforts are on-schedule and well-paced while driving data-driven strategy and execution. While maintaining a broad understanding of implementation, integration, and interconnectivity issues with emerging technologies, I define strategies and organize and plan digital campaigns using project management software. Focusing on advancing organizational mission, strategic planning, and business objectives, I monitor marketing and communication activities to achieve set goals. Throughout my career, I have offered expert strategic marketing consultation and guidance to various clients and influenced the strategic decision-making processes. Furthermore, I manage complex and cross-functional projects through the entire project life cycle, from project concept through launch to achieve objectives and measures results. Contributing to business and marketing planning and strategy development, I lead teams and provide leadership to contractors and third parties for flawless execution of marketing endeavors. Moreover, I oversee budgets to track expenses and seek opportunities to build and improve positive relationships with colleagues, leaders, and experts. By ensuring marketing plan alignment, I evaluate, analyze, and develop marketing strategies based on target audiences, market research, and business plans to continually assess and fulfill consumer and business needs. In addition, I possess a deep understanding of target audience needs and promote products and services in line with those audience needs.