Carsten Von Blohn

Member Of The Management Board at Healthcare Shapers

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Carsten Von Blohn's Summary

Result oriented marketing, sales & commercial CONSULTANT and INTERIM MANAGER in pharmaceutical industry with an extensive background supporting German affiliates in the set-up and brands in (re)-launch phase. MY MOTTO: (1) DONE IS BETTER THAN PERFECT (2) IMPLEMENT PRAGMATICALLY - BE DECISIVE - THINK BROADLY - DEVELOP TALENTS - ASPIRE HIGH MARKETING - Develop and implement marketing strategy - Develop and produce marketing material: from positioning via message to detail aid and website - Multi-channel marketing - Facilitating war-gaming/strategy meetings - Ghost writing for business cases and business reviews - Operational support for day to day business: managing agencies, VEEVA, production of material, congress-booth, project management, ... SALES and SALES FORCE - Develop sales and sales force strategy - Targeting and segmentation - Sales force sizing - In field coaching and training EXTERNAL STAKEHOLDERs - Identifying, segmentation, and managing external stakeholders - Opinion Leader and Patient Advocacy Strategy - AD-Boards (facilitating only or full service) PROJECT MANAGEMENT BACKOFFICE and OTHER support - Managing vendors and agencies - VEEVA approvals - Support for medical department Extensive (pre)-LAUNCH experience: 3x haemophilia, 1x HAE, 1x AHP, 1x CF, 1x PH1, 1x Antibiotic, 1x immunosupporession Broad range of THERAPEUTIC AREAS: Orphan Disease: Transplantation, Cystic Fibrosis (CF), Mucoviscidosis, Haemophilia, Orphan Disease, AHP (Acute Hepatic Porphyria), HAE (Hereditary angioedema), SBS (Short Bowl Syndrom) Speciality care: Ophthalmology, Rheumatology, Infectious Diseases, Immunology, Nephrology, Woman’s Health Care, Neurology, Multiple Sclerosis, Pain,