Chelsey Wayte Kaffka

Managing Partner at FOCUS GRP

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Chelsey Wayte Kaffka's Summary

With over 15 years of leadership experience in experiential events and entertainment, I am a seasoned brand marketing, partnerships and programming strategist who works with some of the world's most notable brands across various verticals. At IMG Fashion, I led the global marketing and programming team to conceptualize and deliver impactful initiatives, brand collaborations, and culturally significant campaigns that build brands and drive revenue growth. I leveraged my expertise in experiential marketing, brand storytelling, and marketing communications to create compelling events and experiences that fuse client objectives with innovative strategies that are relevant, memorable, and social media eliciting. I have worked with top celebrity and influencer talent to amplify the reach and influence of our projects. Some of the brands I have worked with include Amazon Fashion, PayPal, Afterpay, New York Fashion Week (NYFW), MADE, Snap, Amex, Mastercard Priceless, L'Oreal, Disney, Marvel, Mattel, Bulgari (LVMH), Mercedes-Benz, BMW, Alber Elbaz, Alexander Wang, Saks Fifth Ave, Keds, Vans, M.A.C Cosmetics, Redken, TRESemme and more. I am passionate about creating meaningful connections between brands and consumers, and delivering exceptional value to our clients and partners.