Cinzia Amadio

Senior Vice President Marketing at Silversea Cruises

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Cinzia Amadio's Summary

As a resourceful, high-performance Global Marketing Executive, I propel growth through multi-channel marketing campaigns informed by the overall business strategy, data analytics, and systems-thinking. I bring a masterful mix of storytelling and new technologies to position a company / brand for next-level growth. I drive positive change by partnering with and influencing C-Suite leadership. As highly versatile innovator and problem solver, I shape the strategic direction while quickly adapting tools, technologies, and processes. I treat my teams with respect and integrity, persevering and recalibrating to help the business thrive even in challenging market conditions. I inspire global cross-functional teams with entrepreneurial vigor, high energy, and a bit levity, providing mentorship and tapping into growth potential to accelerate and elevate performance. BRANDING & CUSTOMER ENGAGEMENT ➙ Boosted awareness, brand recognition, and conversions amidst rising costs and diminishing budget. ➙ Targeted media and content strategies. ➙ Drove double-digit growth in brand visibility and customer base. STEADY LEADERSHIP THROUGH DISRUPTION ➙ Restructured team, paused media spend, and renegotiated contracts. ➙ + 63% saved vs. forecasts despite 1.5-year cease of operations due to the pandemic. ➙ Almost 20% guest repeat rates vs. pre-pandemic. LUXURY HOSPITALITY REBRAND ➙ Created centralized strategic marketing team, including global marketing plan and KPIs. ➙ Redesigned processes and budget controls. ➙ Strengthened status as segment leaders. ➙ Integral to company growth that enabled 2018 acquisition. TURNAROUND & REVENUE GROWTH ➙ Built new sales team designated for a specific luxury hospitality segment. ➙ Created sales training on analytics, accounts, recruitment, and team leadership. ➙ +38% segment revenue growth in 2 Years. ➙ Enhanced top 20% distributor sales. I welcome connections and conversations. Let’s chat about: Multi-Channel Marketing • Go-to-Market Strategy • Branding & Identity • Strategic Planning • Strategic Partnerships • Relationship Building • Demand Generation • Lead Generation • Customer Acquisition • E-Commerce • Loyalty Programs • Analytics • Predictive Modeling • Artificial Intelligence (AI) • Digital Strategy • Luxury Brand Marketing • Luxury