Dani Smallbone

Chief Marketing Officer at Elliptic

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Dani Smallbone's Summary

I'm a CMO and marketing advisor with over 25 years experience in marketing leadership, strategy, execution and mentoring and a proven track record in scaling businesses, creating revenue and positive social impact. I work across various sectors, including SaaS, scale-ups, start-ups, B2B, Professional Services, Tech (Ed/Health/Climate/HR), Web3, Consulting and charities / NFPs. As the founder of Dani Smallbone Consulting, and an Advisory/Fractional CMO for several scale-ups and investment houses, I offer bespoke services that address the specific needs and goals of each client. My core strengths include strategy, branding, growth marketing, customer journey/retention, board/executive development, acquisition/income generation, value proposition development and messaging, coaching and capacity/team building. I am passionate about helping growth driven innovators and disruptors achieve their vision. To do this I offer 3 core services: *Advisory - this service is for CEO’s, founders and marketing leaders (usually pre C-suite & VP level) who are trying to understand and address a range of marketing challenges. Often the business lacks the internal marketing experience and knowledge to advise on the best solutions. Often this work includes mentoring and coaching. **Diagnostic - this service is for people who want an independent expert to review their marketing function or investigate specific issues and then make recommendations for how to drive improvement and/or velocity. Often this service expands to include the creation of a new marketing strategy. It can also be a brief health-check. ***Portfolio CMO - this service is for organisations that need delivery and implementation support. It spans working with those that are just founding their marketing function, to those that need to scale rapidly. In most cases the marketing teams are small with a digital first, growth marketing, brand awareness or ABM strategy. Commonly asked questions: "We've got a marketing team. We're investing budget. But we aren't delivering our lead gen / conversion / income targets. Why?" "We're moving in to a new vertical / territory / niche. How do we do it?" "Our marketing lead is leaving / going on mat leave / being exited. What do we do now to build an efficient marketing function?" "We've got new funding and want to transform our business. When can you start?" Commonly needed support: Strategy & GTM Product market fit & value prop Lead & demand generation ABM PLG / Self-serve motion Brand Organisational alignment & functional resourcing ROI & time to impact