David Berrios

As a marketing manager at Integrated Systems Europe (ISE), the world's leading event for professionals in the audiovisual, electronic systems integration and IT industries, I leverage my 10+ years of experience in the events and exhibitions industry to deliver exceptional visitor experiences and outcomes for my clients and partners. My core competencies include segmentation, engagement, and analysis, as well as exhibition planning, logistics, and operations. I am responsible for identifying and attracting new and existing visitor target groups, both in the AV channel and on the buyer's side, through various online and offline channels and activities. I also initiate and manage collaborations with relevant stakeholders to support visitor marketing and organize hosted buyer events and matchmaking programs to facilitate networking and business opportunities. Additionally, I measure and report on the effectiveness of my marketing strategies and campaigns, and create and revise presentation documents for internal and external audiences. Some of the skills I use and develop in this role include marketing communications, social networking, exhibition planning, and CRM software. I am passionate and creative about finding innovative ways to connect with and serve my target audiences, and I am always eager to learn from and collaborate with my peers and industry experts. My mission is to drive visitor growth and satisfaction at ISE with marketing excellence.

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