Eddie Soehnel

Co-founder/Managing Partner at The Light of Dog

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Eddie Soehnel's Summary

MY PROFESSIONAL SUMMARY ✔ I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. ✔ My priors include building an online social network, which I sold, two food companies and an education company. ✔ My current companies span pet, telecom, SAAS, and food. ✔ I have perfected the art of face-planting as an entrepreneur by officially crashing two tech companies and seeing false starts in dozens of other ideas and investments. ✔ I have leveraged my background to become a thought leader and futurist for consumer brands, where I publish predictions and action plans, speak at industry events, conduct webinars for C-suite leaders and groups, and help the DTC, B2C, B2B2C and consumer product industry future-proof. MY CURRENT WORK ACTIVITIES I incubate businesses and spin them out. ✔ CO-OWNER of a company in the pet category. ✔ CO-OWNER of a company in telecom tower leasing and edge computing. ✔ OWNER of a company in food. ✔ FUTURIST, where I research, curate and publish forward guidance and help companies future-proof. ✔ FOUNDER/CEO of a SAAS company building new technology and business models for the outdoor and active lifestyle industry. CONTENT ✔ CREATOR & PUBLISHER of business content and tools to help companies grow and succeed. See my futurist predictions and action plans, consumer brand startup framework and token tech/web3 for consumer brands. ✔ ACTIVE on LinkedIn and X, posting data insights mapping tomorrow. Explore all my posts in this dataset: https://EddieSoehnel.com/InsightsHub MY PERSONAL LIFE ✔ PURSUITS: active with cycling, dogs, hiking, overlanding, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing (uphill, downhill, XC, Biathlon) and weightlifting. ✔ FARMING. I live on a farm in Colorado with my wife and dogs using regenerative agriculture. ✔ HEALTH & WELLNESS. In my teens and twenties, I competed nationally in triathlons and biathlons (ski+shoot). I struggled in the following decades with unknown chronic health issues that forced me to step back from my professional work and outdoor activities and 'retire' in my 40s. Through advances in science + relentless research + trial and error, I restored my health, returned to work, and reclaimed the outdoor activities I love. I used the Functional Medicine Framework (https://EddieSoehnel.com/FunctionalHealthFramework) to help me regain my health.