Erin Walsh

Director, Ecommerce & Retail Marketing at SharkNinja

View Erin Walsh Emails (It's free) 10 Emails free

Erin Walsh's Summary

Erin is a seasoned senior level digital marketing leader with 20+ years of experience in Digital Transformation for iconic CPG brands. She holds an rare level of combined knowledge in driving both ecommerce experience and digital media for brands such as iRobot, Wellness Pet Food, Welch’s, Timberland, and SharkNinja. Creator of best-in-class PDP content that converts better & meets the evolving needs of consumers. She is an experienced team builder, leading & developing teams of marketing professionals in high-pressure, demand-focused environments. Professional Summary: - Harnessing AI to Optimize Content: Adept at using AI predictive technology to tailor content to target audiences Globally. Proven ability to improve speed, in-market effectiveness & efficiency of content creation through AI analysis - Strategic Digital Marketing Leader: Driving quick & meaningful change to digital shelf capabilities, e-commerce & digital marketing within complex global matrix organizations. - Growth-Focused: Skilled in unlocking digital growth through breakthrough technology, driving transformation through innovative digital strategies. Key Skills: - Team Leadership - Retail Media (12+ RMNs) - Digital Experience - E-Commerce - Trade Marketing - Performance Creative & Content Strategy - CPG, Food & Beverage Marketing - Digital Strategy & Transformation - AI Marketing Analytics - DTC & Retail Marketing - Digital Shelf Optimization & Analysis - Marketing Mix & Scorecards - KPI Measurement - Website & Landing Page Improvement Plan - Digital Thought Leadership - SEO - Amazon Growth Strategy Achievements: - EMC Excellence GOLD Award: Two-time winner. - Who’s Who in Digital Shopper Marketing: Named for outstanding contributions. - VF High Five Award Recognition: Honored for exceptional performance. Career Highlights: - SharkNinja: Head of Digital Retail Marketing, leading digital initiatives to significantly enhance the online presence for Shark & Ninja brands, while improving consumer demand to drive sustained digital growth in over 30 categories (Beauty, Vacuums, Home Environment, Blenders, Air fryers, Soda Maker/Beverages, coffee makers, juicer, pizza ovens, coolers, cookware) - Timberland: Drove digital transformation, resulting in increased e-commerce sales and brand visibility. - Welch’s & Wellness Pet Food: Implemented innovative digital strategies that boosted market share and customer loyalty. - iRobot: Spearheaded digital marketing efforts that contributed to substantial revenue growth. Passionate about driving digital innovation and lead high-performing teams.