Julia Odermatt

A digital expert and leader with a vision and passion for creating great customer experiences and developing teams. Bridging digitalization, product, sales and marketing teams to drive measurable business growth. Deeply experienced in got-to-market strategies, digital adoption, omnichannel strategy and data-driven sales & marketing. Interdisciplinary experience combined with expert knowledge in behavioral economics make my approach unique. A proactive team player with a strong sense of ownership. Known for my analytical and hands-on approach, driven by my curiosity to continuously learn and test new ideas. Well versed in driving change and executing excellence within matrix organizations. I thrive in and foster a team culture based on trust, innovation and accountability. EXPERTISE • Digital Business build-up and optimization with deep understanding of all digital client touchpoints and a trained eye for UI/UX best practices • Data-driven sales and growth marketing, leveraging data & analytics and client insights • Omni-channel sales and market management with expertise in remote advisory • Go-to-market and digital adoption strategies for new product offerings • Agile working methodologies and new operating models • Mindful leadership style with reputation for building and developing strong and diverse teams HIGHLIGHTS • UBS Mobile, Twint, CSX: Launching and accelerating growth of the most used digital products through developing and delivering go-to-market strategies and boosting adoption • Omni-channel transformation: Leading the build-up of a new omni-channel sales management department in a newly created business area, in start-up spirit, establishing the sales & market management team, steering sales performance, and transforming the sales approach towards digital and remote advisory • Digital Sales: Leading the build-up of digital sales channels by defining business and UX requirements; boosting conversions up to +300% on in-app sales and email marketing through numerous A/B testing and sales campaigns

Where is Julia Odermatt based?