Liz Sophia

VP, Field Marketing at Manhattan Associates

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Liz Sophia's Summary

A servant-minded leader, I am a creative problem solver who thrives on partnering with others to collaboratively achieve corporate goals. My expertise is helping marketing organizations become revenue centers by adopting today’s most innovative concepts and technologies including: ABX, lead generation, sales-marketing alignment, content marketing, revenue performance management and marketing automation. I am a savvy digital marketer with a firm grasp on lead generation and lead management to enable the sales function and drive revenue. My diverse background includes agency and client-side experience primarily in the technology sector. I have worked with companies of all sizes from startups to global corporations, always in positions of increasing responsibility. Areas of expertise include: agency selection and management, marketing automation, revenue performance management, online strategy, employee development and brand transformation. I am a marketing thought leader and 100% committed to helping drive change and transform marketing from a cost center to a profit center. Recent Highlights: ➢ Voted one of The Top 20 Women to Watch in Sales Lead Management three years in a row ➢ Spoke at REVtalks: Building a Rockstar Team ➢ Encore Speaker at Hubspot annual conference ➢ Profiled in award-winning book, Rise of the Revenue Marketer. ➢ Columnist for PR News on topics related to the PR role in Revenue Marketing (ongoing) ➢ Featured in various marketing publications such as: D&B Connectors, 60SecondMarketer, DemandGenReport, DMNews and PR News