Marisa Nicholson

Group Show Director at Access Intelligence

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Marisa Nicholson's Summary

My career began with a keen interest in the fashion industry, leading me into a sales role at a prominent B2B fashion tradeshow. This initial opportunity served as a stepping stone, propelling me into various sales growth opportunities within the tradeshow sector. My journey led to Emerald, where I initially took the lead in sales across multiple events and, over time, assumed the role of SVP/Show Director for Outdoor Retailer. Navigating from a sales position into the esteemed role of SVP/Show Director underscores my adaptability and leadership skills. This speaks directly to my strategic vision and organizational capabilities. This career trajectory has been shaped by a passion for the industry, dedication, and the ability to contribute significantly to the success of the events I've been involved in. As a result, I have gained a reputation as a show leader and strategist using an entrepreneurial, customer-centric approach to build high-energy and buzz-worthy events that surge attendance, add profitability, and forge critical industry relationships between buyers and sellers. By consistently exceeding expectations, fostering collaboration, and contributing to the success and growth of the projects/events and teams I am involved with, I have been recognized for my expertise, innovation, and dedication in delivering impactful solutions. As a bottom-line driven planner leading teams to achieve revenue targets through close financial monitoring, I ensure that costs stay within scope while adding new revenues. Additionally, I have focused on integrating and promoting sustainable practices within events which are aligned with industry trends, and meet growing demand for environmentally-responsible gatherings. For the teams with whom I work, I provide an intuitive leadership approach that leverages high emotional intelligence to build pathways for team members to achieve their highest potential through professional development, mentoring, and 1:1 coaching within accountability-driven workplaces. Additionally, I am a relationship builder cultivating long-term relationships with vendors and stakeholders by creating unique, tailored solutions that exceed those expectations. With a combination of effective leadership practices, positive influence, and a commitment to creating a meaningful impact on my team and organization, I am positioned to make immediate, positive impacts. As I continue to shape my career path, the experiences gained in sales and event management position me as a valuable contributor in the dynamic landscape of the tradeshow industry.