NioLeads 
Mark Head's Summary
BenefitPersonas™ are at the core of Values-Based Communications™.
We utilize behavioral science and consumer segmentation strategies to activate employee (and patient) behavior change, creating higher engagement in health-related initiatives.
This includes benefits enrollment / HDHPs / VBs, ongoing benefits engagement, point solutions, population health, clinical compliance, well-being and other employee benefits.
We categorize employees (and patients) into 1 of 5 psychographic profiles, using just an eligibility file with name and address.
- Self Achiever: “I take charge of things so I can reach my goals; I value my health and will invest time and money to improve it”
- Balance Seeker: “Give me all the information & the pros + cons of each option so I can choose what I want; don't tell me what to do”
- Priority Juggler: “I am determined to be there for my family and my colleagues - and I'm very busy, so respect my time”
- Direction Taker: “I need a trustworthy expert to recommend what's best for me based on their understanding of my needs”
- Willful Endurer: “I live for today; I deserve convenience and ease, and no matter what life throws my way, I can handle it”
We then rewrite your messages (emails, text messages, outreach scripts, (even print materials) so that you can send a personalized message to each type - for *any* situation where "more enrollment and engagement" can help improve your results and KPIs.
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Frequently Asked Questions regarding Mark Head
What company does Mark Head work for?
Mark Head works for
BenefitPersonas as President
What is Mark Head role in BenefitPersonas?
Mark Head roles in
BenefitPersonas
is President
Where is Mark Head based?
Mark Head is based in Los Angeles Metropolitan Area.
Who is BenefitPersonas's President?
BenefitPersonas
's President is Mark Head