Martin C.

Vice President Client Engagement at Epsilon

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Martin C.'s Summary

One thing I've learned from my 20 years expertise is that change in Marketing is constant. I have been fortunate enough to work with some really great people at companies where I've helped solve a multitude of complex Marketing and Sales challenges across industries. There's nothing more I love than collaborating with clients on the 'art of the possible', to help solve their key challenges to help impact their companies key initiatives. Most brands typically see only a fraction of their customers activity via their owned channels, at Epsilon we help clients see the full picture through the 300B+ additional customer actions we track every day, including competitive activity, helping to identify who their customers are, in term of what they browse, what they buy and how they connect. Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. I help my clients connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. As we rapidly approach a world without cookies, I'm working hard to help my clients future proof their Marketing GTM Strategies by accelerating my clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. Please let me know if I can ever be helpful to you. Martin