Oleh Zadorozhnyi

Media Buyer Team Lead at Convertoo

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Oleh Zadorozhnyi's Summary

Proficiency: ● Indigo ● Keitaro ● Dolphin ● ImKlo ● Google Suite (Analytics, Data Studio, Key Planner, Tag Manager, Google Ads, Display Networks) ● Tik Tok ● Facebook (Meta) ● Crypto ● Forex Recent Accomplishments: ● Lead point-per-click digital advertisement verticals that lead to a 3x increase in revenue compared to the budgeted amount of the project. ● Built three digital marketing and advertisement departments within a startup environment as the lead manager. ● Strategically lead the creation of customer profiles with company founders that lead to the desired deliverables. Experience: ● 2+ years of experience as a team management and successful organization of the department's work from scratch; ● Plan, create and optimize high-scale campaigns on multiple platforms; ● Forming media strategies with a team, calculation of KPI sales funnel; ● 3+ years of experience as a Media Buyer; ● Experience in digital performance marketing including an understanding of affiliate programs in any of the following verticals - Forex, Crypto, Nutra, eCommerce; ● Good understanding of conversion funnel performance and it`s analysis; ● Experience running A/B tests across various scenarios and KPIs; ● Strong expertise with online media buying via Google OR Facebook; ● Experience with trackers; ● Experience with spy tools; ● Interest in following advertising and media trends; ● Attention to detail; ● Critical thinking skills.