Priyang Agarwal

Vice President Marketing at BeatO

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Priyang Agarwal's Summary

**A Marketeer by choice, not by chance** A Marketing Leadership Professional, Speaker & Mentor (to multiple young startups) with ~12+ years of hands-on experience in Digital Marketing | Performance Marketing | Brand Marketing | Growth Marketing | Strategic Alliances & Partnerships | Brand & Product Alliances | Business Alliances | Growth strategies | Marketing & Business Analytics | Marketing Automation etc. A Leader & expert in Customer acquisition, Customer engagement, Customer retention, Conversions, Repeat purchase, Loyalty programs, Referral programs. Build brand stories & strategies from scratch. **Areas of expertise are** 1) Digital/Performance Marketing & HACKS :- SEO (On-page & Off-page), SEM, Display, Social media ads (FB/IG), Youtube ads, Native ads, Programmatic ads, Affiliate Marketing, Mobile Marketing, ASO, Re-Marketing etc. 2) Brand Marketing :- Brand strategy, Brand positioning, awareness, perception, ATL, BTL, Influencer, OTT ads, Video ads, Radio, Print, Digital branding, Whatsapp Marketing, Marketing communication (PR), Community Marketing, Market research etc. 3) Content Marketing :- Content strategy, organic social media, Blogs, short videos (Reels, YT shorts etc.), Podcasts, ebooks etc. 4) Customer Lifecyle Marketing (CRM) :- Customer journeys, Emailers, SMS, push notifications, Whatsapp Marketing etc. 5) Strategic Alliances & Partnerships :- Business Partnerships, Marketing Partnerships, Product Partnerships, Fintech Partnerships etc. 6) Business Growth :- Topline growth, Traffic growth, Customers growth, Orders/Bookings growth, Repeat purchase growth etc. 7) Marketing & Business Analytics :- Google analytics, Firebase, Omniture, Appsflyer, Branch, Moengage, Webengage, Clevertap, AI tools etc. **Bring on table for brands 4 major things** 1) Connections :- Huge connection base in Marketing related professionals, agencies, partners etc. 2) Command :- Hands-on knowledge & data backed deep understanding of the pros & cons of each channel 3) Comprehension :- A sense of fine judgement with ground level understanding (basically pulse) of customers & markets 4) Cutting-edge :- Innovation & experimentation to break the cliché (a calculative risk taker) **Areas of Strengths are** 1) A leader who has the capability to work & make team work in a specified timeline 2) Strong hold on numbers (data & figures) 3) Efficient team management & cross team management **Industry exposures** Expertise in E-commerce, D2C, Internet, Healthcare, Fintech, Real-estate, Hospitality, Travel Industries **Wesbite** www.priyangagarwal.com