Richard Luna

Founder - The Jeff Luna Project at RICHARD LUNA & ASSOCIATES INC

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Richard Luna's Summary

Accomplished business leader with over 20 years of creative direction, product development, sales, management, strategy, delivery and supply chain experience in the apparel, accessories and beauty industries. Building sales driving marketing campaigns, researching current market trends and collaborating with internal and external client teams. First hand knowledge spanning Moderate to Luxury Markets with experience over varied channels of distribution and business models, including Retail, Wholesale, E-Commerce and Private Brand. I am an ambassador for the fashion industry. I love to engage members with an exchange of ideas in both the aesthetics as well as financial aspects of the business. I think part of my success as a fashion industry professional comes from never worrying about the competition, never looking over my shoulder, never worrying about what everyone else is doing. It is me, projecting to the consumer. That is my job. I think I always have a perfectly clear view of what is possible for the public. Give them what they never knew they wanted. It is very important to take risks. I believe research is very important, but in the end you have to work from your instinct and feeling and take those risks and be fearless. When I hear a company is run by a team, my heart sinks, because you need to have that leader with a vision and heart that can move things forward. Fashion is part of the daily air and it changes all the time, with all the events. It has become seamless with entertainment and therefore, fame. Still, my dream in life is to come home and think of absolutely nothing. After all, you can’t think all the time.