Scott Montgomery

CEO, Founder at CrankTank

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Scott Montgomery's Summary

I have extensive experience in the outdoor, bike, and wintersports industries. We interact with the CEO/CMO on a host of issues including strategy, marketing with an emphasis on the migration to digital capabilities, sales, and in some cases succession planning. In late 2018, as CEO of Reynolds Cycling, we sold to Hayes Performance, a global leader in the manufacturing and production of bicycle components and other products. In 2016, as CEO of Nutcase, we orchestrated a successful turnaround and then a sale to bring liquidity to ownership. From 2012 to 2015, I was the CEO of Club Ride Apparel. When I started with the company, it was a small startup. We took the company to the next level by improving products, hiring key staff, and organizing bank and private equity financing to support 13.5X times sales growth. In 2004, I joined SCOTT Sports to reintroduce SCOTT bikes to the US market. With our strong team, sales for SCOTT Bikes North America grew from zero to becoming the largest division (bike, ski, moto, outdoor, run) in the US. We added a global bike marketing strategy before the CEO bought control of the company from Senior leaders including myself. In 1987, I moved to Europe and then to Japan to start Cannondale Europe and Japan, both of which were rapidly growing and highly profitable divisions for Cannondale. I left in 1997, later, I returned as co-president to manage Cannondale's restructuring. My specialty is managing businesses. I build brands at a reasonable cost, raise funds when needed, locate the talent to innovate exciting product lines and integrate E-Commerce, Amazon (where appropriate) and Brick & Mortar(B2B)sales for a seamless OMNI channel marketing plan. No business grows without setbacks. I have experienced almost every difficult scenario a company can encounter. I am comfortable navigating challenging situations that require bank and stakeholders all pulling together to return the company to health. CrankTank's goal is to find opportunities to improve sales, increase margins, and improve cash flow in N.A. and E.U. Think+Crank(tm)