Swati Mishra

Freelance Content Strategist, Copywriter, Curator, and Database Structurer at Freelancer/Self-employed

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Swati Mishra's Summary

In the last few years, I have worked as a freelancer with Lyzr.AI, KnowledgeHut, Kritsnam, CrossVal, Booking.com, MakeMyTrip, Softonic, NewsCred, Tripoto, Qrius, ICN, and other clients to provide various content solutions. I have worked on tech reviews, area guides, business reports, product descriptions, website content and structuring, UX content, academic papers, blogs, itineraries, SEO-optimization, content editing, and more. Prior to becoming a full-time freelancer, I was a Content Lead at Tripoto, a user-generated travel content platform. In my role, I structured the company’s content database, managed landing pages, and created a crawlable website architecture. I have also worked with MakeMyTrip, a leading OTA, to strategize and curate content for the Holidays platform. In my role as Senior Executive, I wrote travel itineraries for online holiday packages, created a training set for a pre-booking chatbot, curated Visa details, created destination-specific categories to provide better visibility and increased bookings. Always a lover of Shakespeare, I did my M.A. in English Literature from the University of Nottingham, with modules that focussed on popular literature's impact on the psyche of people. During the course, I managed to bag some part-time gigs, ranging between hosting services in restaurants and offline marketing promotions.