Tina Kassimis

Senior Director of Marketing, Etail & Performance Group at Access Intelligence

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Tina Kassimis's Summary

A senior-level marketing professional with more than 20 years of experience in marketing with proven success in creating impactful marketing strategies, product portfolio development and execution of aggressive, cross-platform project plans. I am a confident, driven and dynamic leader with an entrepreneurial mindset who is skilled in effective sales and marketing communications, business partnership development and P& L management. In my last role as Executive Director of Integrated Marketing for Questex, LLC, I created and executed strategic and tactical marketing plans designed to stimulate sales, expand market share, broaden our audience base, grow response rates and increase revenue. I have the ability to quickly understand the competitive situation and needs of the market and then define and execute integrated marketing strategies that increase growth and enhance profitability. I thrive in high-pressure, fast-paced situations and am constantly striving for positive results. I have a nimble “can-do” attitude with the ability to visualize success and identify unconventional yet highly effective strategies for achieving it. I have a passion for the written word with a great eye for detail and possess both an analytical and creative mindset along with strong collaborate and cross-functional working skills. I have skillfully balanced organizational objectives and productive relationships, strategizing and recommending ways in which to achieve and maintain a competitive business edge. My ability to analyze the competitive environment for emerging trends has allowed me to continuously contribute to the growth of a business. I have overseen the marketing for a portfolio of 16 cross-platform properties, ranging from events to print and digital media and have consistently balanced priorities while meeting critical deadlines and accurately tracking and analyzing all results to ensure high-quality output.